“Frozen Bread Market Size, Share – Growth, Trends, And Forecast (2018 – 2023)”: Is a valuable source of insightful data for business strategists. It provides the industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. This Market study provides comprehensive data which enhances the understanding, scope and application of this report.
The Middle East & Africa Frozen Bread market is expected to reach USD 704 million by 2023 and is expected to register a CAGR of 6.9%, during the forecast period 2018-2023.
Major Companies Include are:
Aryzta Ag, Iffco Group, Rich Products Corporation, Sunbulah Group, Agthia Group Amongst Others.
Saudi Arab continues to dominate the market followed by Nigeria. The Middle East & Africa Frozen Bread sale has surpassed 265 million Kg in 2017, registered a volume CAGR of 5.7%, during the past five years.
High demand of imported processed baked products, increased shelf life, international flux, and convenience are various factors driving the frozen bread sale. Consumers demand for new varieties of Frozen bread different region and culture are accelerating the frozen bread market growth.
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Healthy Baked Products on Rise
About 66% of population in Saudi Arab is aged between 15 to 60 yrs., with majority lies below 40 yrs. of age. Increased young population is now become more health conscious and demanding healthy alternative to bread. Frozen bread are free from artificial preservatives, which makes it healthier compared to traditional bread available in the market. Rising consumer awareness about long-term adverse health effect of artificial additives has fueled the frozen bread demand. Frozen bread apart from being additive free offer convenience which is driving the market growth. It also provides convenience to in store bakeries, food service restaurants, cafes, etc by maintaining both freshness and quality of bread. Rising consumer demands for healthier bread without compromising the quality is driving the frozen bread market growth. Companies have focused on organic and natural products launch to sustain market competition as many small players with innovative products.
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Expanding Distribution Channel Offer Potential Opportunity
Saudi Arab accounts for over 60% of the Middle East & Africa frozen bread consumption by value, which is largely driven by import. KSA is the largest market, which surpass a volume consumption of 210 million Kg in 2017, up 40% from 2012. Despite of flat bread sale in the region, frozen bread performed well over the past few years. Organic, natural, and health claim on frozen bread are the key trend in the region. Increased international flux and working population that are seeking for healthier bakery products has supported the market growth. Rising consumer preference for value added, ethnic, fresh, and artisanal Frozen Breads are the primary factor driving sales.
Specialist retailers for frozen bread hold the dominant position in the market. Supermarket/hypermarket remains the second largest retail distribution channel accounting for more than 20% of the sale. Specialist retailers and convenience stores have maintained a stable growth rate over the past five years. Supermarkets are expected to register the fastest growth rate, owing to increased expansion.
Key Developments in the Frozen Bread Market: –
2016 – UAE leading baked food company Agthia Group’s, Frozen Baked category recorded continued production development and acquisition in the past few years.
The Middle East & Africa Frozen Bread market is highly fragmented with large number of domestic and multinational player competing for market share. Companies focusing on new product launch with healthier ingredients/organic claim as their key marketing strategy. Increased private label brands are possessing tough competition to the existing players.
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Reasons to Buy Frozen Bread Market Report: –
– Analyzing outlook of the market with the recent trends and Porters five forces analysis
– Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
– Market segmentation analysis, including qualitative & quantitative research incorporating the impact of economic & non-economic aspects
– Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
– Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
– 3-month analyst support, along with the Market Estimate sheet (in excel).
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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