Global Licensed Sports Merchandise Market is expected to rise from its initial estimated value of USD 31.70 billion in 2018 to a projected value of USD 46.87 billion by 2026, registering a CAGR of 5.01% in the forecast period of 2019-2026. This rise in market value can be attributed to the growth in adoption and preference of sporting activities & sports-based goods worldwide.
The major areas covered in the Licensed Sports Merchandise report include market definition, market segmentation, competitive analysis and research methodology. Competitor analysis is a vital aspect of any market research report which focuses on strong and weak points of the competitors and also analyses their strategies with respect to product and market. The use of newest and advanced tools and techniques used for this report makes it the finest in the class. Thus, today’s businesses highly demand the market research analysis before taking any verdict about the products. To succeed in this promptly changing market place, businesses must take up the market research report solution such as Licensed Sports Merchandise market research report.
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Key Market Competitors:
Few of the major competitors currently present in the licensed sports merchandise market- VF Corporation; Nike, Inc.; adidas AG; PUMA SE; Sports Direct International plc; Hanesbrands Inc.; Under Armour, Inc.; Quiksilver, Inc.; Fanatics; Rawlings Sporting Goods.; Li Ning (China) Sporting Goods Co., Ltd.; EVERLAST WORLDWIDE, INC.; RDX Inc.; Combat Sports International; Revgear; Ringside, Inc.
Market Definition: Global Licensed Sports Merchandise Market
Licensed sports merchandise products can be defined as those consumer goods that have been branded with specific sports or a specific team. These goods and merchandise include apparels, footwear, toys, accessories, and various other products specifically branded with individual teams from different sports groups and leagues.
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Increasing fan following for sports and sporting leagues worldwide is one of the major factors driving the market growth
Increasing levels of disposable income for individuals is one of the major factors driving the market growth
Higher cost of the same goods and products as compared to conventional non-branded goods; this factor is expected to act as a restraint to the market growth
Presence of counterfeit goods is also expected to restrain the market growth
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Segmentation: Global Licensed Sports Merchandise Market
- Accessories & Toys
- Video Games
By Distribution Channel
- Online Retail
- Offline Retail Stores
- Unorganised Stores
- Hypermarkets & Supermarkets
- North America
- South America
- Middle East & Africa
Key Developments in the Market:
In June 2018, Newell Brands announced that they had agreed to sell Rawlings Sporting Goods to Seidler Equity Partners. This agreement is parallel to Newell’s growth strategy which includes the focus on more recognisable and leader brands in the market.
In May 2017, Fanatics announced that they had completed the acquisition of VF Corporation’s Licensed Sports Group. Licensed Sports Group’s business includes a number of sports goods and merchandise licensed from international sports teams and leagues. This acquisition will significantly improve Fanatics’ product offerings and expand their market share.
Global licensed sports merchandise market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of licensed sports merchandise market for global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.
Key Insights in the report:
- Competitive analysis of key competitors involved in the market
- Complete analysis of market segmentation and which segments are set to flourish in the forecast period of 2019 to 2026
- Market drivers and restraints analysis along with the analysis of the market structure
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