Neuromarketing is a new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli. Researchers use the fMRI to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it…
Marketing analysts will use neuromarketing to better measure a consumer’s preference, as the verbal response given to the question “Do you like this product?” may not always be the true answer. This knowledge will help marketers create products and services designed more effectively and marketing campaigns focused more on the brain’s response.
Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.
The key players covered in this study
Behavior and Brain Lab
Olson Zaltman Associates
SensoMotoric Instruments (SMI)
Market segment by Type, the product can be split into
Functional Magnetic Resonance Imaging (FMRI)
Positron Emission Tomography (PET)
Market segment by Application, split into
Food & Beverage
The neuromarketing market is moderately competitive and consists of several players. In terms of market share, few of the players currently dominating with the rising demand for neuromarketing application along with technological advancement across the emerging economies, Many companies are increasing their market presence thereby expanding their business footprint across the new markets.
- April 2019 – Neural Sense partnered with Pieter Walser, a Cape winemaker from the BLANKBottle label, and using neuroscience and biometric technologies, tested 21 different white wine and 20 different red wine varietals from a number of different vineyards across the country. They assessed Walser’s emotional and cognitive responses to each taste testing experience to create the world’s first NeuroWine (one bottle of red and one white).
- May 2019 – Conroy Media, Ltd. entered into a multi-year agreement with Nielsen for local TV and audio electronic ratings services in multiple markets across the country. Conroy Media, a long-time Nielsen Scarborough subscriber, has expanded its relationship with Nielsen, citing a number of reasons, notably accuracy and accountability.
The study objectives of this report are:
To analyze global Neuromarketing Technology status, future forecast, growth opportunity, key market and key players.
To present the Neuromarketing Technology development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
Irfan Tamboli (Head of Sales) – Market Insights Reports
Phone: + 1704 266 3234 | +91-750-707-8687
firstname.lastname@example.org | email@example.com