Social Media Analytics Market Evolving Technology, Future Trends and Demands 2019 to 2024 | Premium Market Insights

Social Media Analytics Market by Application (Customer Segmentation & Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, Marketing Management), End User (Media & Entertainment, Travel & Hospitality, IT & Telecom, Retail) - Global Opportunity Analysis and Industry Forecast, 2014 – 2022

Premium Market Insight’s Social Media Analytics market research offers comprehensive forecast coverage and market insights, alongside expert analysis of the latest developments and opportunities in this major industry.

Social media analytics has become requisite for every enterprise in diverse industry verticals, such as banks, retail, government, and others. Although many firms deploy social media analytics largely for customer service, many enterprises have implemented it for sales, branding, and marketing purposes. This enables firms to effectively use customer data to serve a large pool.

Enterprises have extensively deployed social media and have gained assistance from the analytics companies to improve their brand processes and perform better. The social media analytics companies need to educate their customer and design customized solutions that fit company-specific demands. This can help companies gain enhanced competitive intelligence and better market focus that is beneficial for the global social media analytics market.

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The exceptional evolution from business intelligence (BI) techniques to advanced analytics techniques and the massive upsurge in the number of social media users have elevated the adoption of social media analytics across the globe. The increase in the number of social media users has been a major driving force for the market and will continue to be so over the forecast period. This enables social media analytics companies to gain better customer data and enhanced customer behavioral analysis. Furthermore, increased expenditure on analytics and growth in focus on competitive intelligence support the overall market growth. Further, an increase in the rate of adoption in SMEs and increased cloud adoption depict major growth opportunities for the market.

The report delivers all the market facts along with the market trends, correlating between the market forecast and market dynamics. In this report, the user can also get an in-depth analysis of the Social Media Analytics market on the basis of its type, application, solution, industry, organization size, deployment, and global regions. The report even covers the market dynamics including opportunities, trends, drivers, and restraint factors that are highly influencing the key market segments and its growth pattern.

The market study also covers the critical details on the positions and hold of the influence of the top ten players on the market. It provides detailed analysis of these global players covering their market share, financial statements for last three years, recent developments and product launches for the past five years, a descriptive SWOT analysis, and the competitive landscape in detail. The report intends to give readers an accurate picture of the market and its state in the coming years.

The report provides key statistics on the market status of the leading Social Media Analytics market players and offers key trends and opportunities in the market.

The List of Companies 

Oracle Corporation
Adobe Systems, Inc.
IBM Corporation
Netbase Solutions, Inc.
Hootsuite Media, Inc.
Tableau Software
Crimson Hexagon
SAS Institute Inc.

Note: As per client requirement, cross-sectional analysis across all industries or specific geography or ‘country-based’ analysis can be provided as a part of paid customization.

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The social media analytics market is segmented based on application, end user, and geography. Customer segmentation & targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management are the various applications analyzed in the report. The various end users are media & entertainment, travel & hospitality, IT & telecom, retail, and others (BFSI and healthcare).

Customer behavioral analysis led the social media analytics market in 2015 and will continue to do so in the near future. Furthermore, the retail sector dominates the overall market and implements social media analytics for the purpose of customer behavioral analysis on a comparatively larger scale. The retail sector implements social media analytics for the purpose of quantifying performance, determining impact, and deriving strategic directions from social media data.

Geographically the social media analytics market is segmented into North America, Europe, Asia-Pacific, and LAMEA. North America has witnessed the highest adoption of this service, followed by Europe, Asia-Pacific, and LAMEA. However, Asia-Pacific is expected to grow at a significant pace during the forecast period.

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